Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas
Pernod Ricard Bodegas has created a start-up company to produce new concepts in the world of wine.
Faithful to its innovative spirit, Pernod Ricard Bodegas, world leader among Spanish wines in value, has created the Winnovation Lab, a start-up company working to create new concepts in the world of wine and seeking to become a leader in innovation in the wine sector in our country.
Winnovation Lab has been created to become the Pernod Ricard Bodegas ideas laboratory, promoting collective creativity and imagination and transforming them into disruptive ideas, leading new and experimental thinking in the world of wine.
Winnovation Lab aims to challenge the rules of the world of wine, devising new concepts that can be appreciated by consumers and generate long-term value.
It aims to be close to consumers, testing the products directly with them, to know their tastes, capture trends and identify new needs, being flexible in the process between the generation of ideas and their testing on the market.
The first project of the start-up company is ‘Sin rodeos’, a different and ground-breaking proposal for young non-experts in wine, soon to be released on the market.
