Winners of Carlsberg’s Cheers to Green Ideas Competition
Carlsberg has announced the winning ideas from its Green Ideas Competition. In all, ideas were received from 33 different countries. The winners of the two different awards were chosen from six finalists selected from 162 ideas through a rigorous process in which a Carlsberg jury representing research & development, marketing, sustainability, innovation and supply chain discussed and evaluated the ideas extensively.
The Cheers to Green Ideas Award:
For entrepreneurs with a business concept or technological sustainability idea. The winner receives US$20,000 and a workshop with Carlsberg experts to further explore their idea.
Winners: Guillermo Luque Consuegra and Michael Malott, using microalgae to produce biomass. Read more.
The jury described the winning idea as surprising and truly inspirational, expanding the limits for what is possible within the brewing world.
The J.C. Jacobsen Special Award:
For consumers with fun, engaging ideas that can inspire us and other consumers to make our beer more sustainable. The winner gets US$10,000 as well as the chance to refine their idea in collaboration with Carlsberg experts.
Winner: Søren Højland Boesen with his three green packaging ideas consisting of lightweight crates inspired by nature, magnetic and biodegradable bottle caps. Read more.
The jury described the winner as an individual with exceptional passion and drive, exemplified by the fact that he submitted no less than five ideas to the competition.
“The winning ideas are very different and show that beer sustainability can be improved in very different ways,” says Charlotta Lyon, Vice President for Sustainability at the Carlsberg Group, who announced the winners at the Sustainia ceremony. “Interestingly, both winning ideas were inspired by nature through bone-inspired design and algae-based wastewater treatment. I look forward to exploring the winning ideas with our Carlsberg experts and the winners. We might, for example, be able to produce biofuel for our trucks from algae. It’s definitely an idea that warrants further investigation.”
