FDBusiness.com

Summer is here, which means it is
ice-cream season, and WILD’s new products bring even more enjoyment and
variety to consumers’ freezers.  As a soft filling in ice creams or as
layers in ice-cream desserts, these products can be used in many different
ways.  WILD has also developed new ice-cream coatings, including the first
green variety with fruit chunks as well as fruit-yogurt options.

“When you eat ice cream, you want to enjoy it.  And manufacturers can offer
consumers even more enjoyment by giving them sophisticated products which
combine different textures and flavors in a way that is surprising but
harmonious,” explains Inga Haubold, Senior Product Manager Food at WILD.

Ice-cream surprises

WILD creates semi-liquid products which can be completely enclosed in ice
cream, creating ice cream compositions with a soft center and a texture that
can be compared with honey.  WILD’s portfolio features these products in
fruit flavors as well as “brown” flavors such as caramel and chocolate.  The
company consults with manufacturers to help them customize the right flavor
for each type of ice cream.

This versatile line of products can be used in everything from fillings for
waffles to ice cream cups.  Another approach is to use them as a soft layer
between several other layers of ice cream.  WILD’s range of options includes
semi-liquid products with chunks of fruit, which creates a distinctive
mouthfeel and allows manufacturers to play with different layers and
textures.

Creative coatings make products distinctive

WILD also offers a variety of creative coatings for ice cream in addition to
its semi-liquid products.  One such innovation is coatings with visible
chunks of fruit, giving consumers more fruit and more “bite.”  WILD has
produced the first green coating ‹ apple-kiwi ‹ which provides a new accent
that pleases the eye and mouth.  Exotic “yellow” or “red” mixed-berry
flavors are also available.  As an alternative, WILD can also integrate
natural fruit granules into the coating, resulting in eye catching ice cream
products in the supermarket freezer.  Another new option is fruit-yogurt
coatings in flavors such as blueberry, strawberry, lemon or forest berries.

In addition to its fruit flavors, WILD also provides a wide range of “brown”
flavors for ice cream toppings.  Manufacturers can choose among caramel,
tiramisu, chocolate, toffee, cappuccino and others to generate premium
positioning and differentiate their products from competitors on the market.

WILD’s semi-liquid products and its coatings contain exclusively natural
flavors and colors.

www.wildflavors.com