FDBusiness.com

At the Gulfood trade fair in Dubai, WILD is presenting its wide portfolio of flavors, colors and fruit powders which were customized to the demands of manufacturers in the Middle East. In addition, the great-taste expert will showcase its range of Sunwin Stevia™ and Fruit Up® sweeteners, which now feature a table-top sweetener as well.

At Gulfood, WILD will present its fruit flavors which have been designed to suit the preferences of consumers in the Middle East. The most popular fruits here are mango, orange and strawberry. The flavors can be used in different applications such as hard candies, jelly gums or tablets. A further favorite is mint, and manufacturers can use pure peppermint or a spearmint variety in products such as chewing gum. Another popular alternative is combining mint and fruit such as pineapple or melon, which can be used to great effect in tablets and chewing gum.

Winning over consumers with flavor and color
Taste is not the only thing that matters ― food has to be a feast for the eyes as well. This is why WILD is presenting its extensive portfolio of colors at Gulfood, too: everything from different reds and yellows all the way to shades of blue and green. WILD’s colors feature high levels of stability and are ideal for many different food applications.

Products which contain fruit
Not only are flavored foods sought-after products: there is also great demand for products which contain fruit. WILD’s fruit powder is something that can help manufacturers respond to this trend. It enables them to give food a fruit content which can then be declared on the label. WILD’s fruit powder is available in several different flavors. It can be used in a wide variety of food applications such as the dairy cream in sandwich cookies and chocolate, or in  chewing gum and tablets.

Sweeteners: a trend towards “naturalness”
For the first time, WILD is presenting its portfolio of Sunwin Stevia™, sweeteners which come from a natural source. Manufacturers can learn more about WILD’s many product concepts which can be made with the zero-calorie sweetener. WILD’s product palette also includes Fruit Up®, the natural fruit extract.

In Dubai, WILD shows both Fruit Up® and Sunwin Stevia™ not only as an ingredient that can be used in foods and beverages. The company also presents each sweetener in a table-top version. This allows manufacturers to distribute stevia as well as Fruit Up® as a finished product, thus bringing a natural alternative in the highly competitive segment of table-top sweeteners to the market.