FDBusiness.com

At this year’s food & drink technology Africa, WILD presents trendsetting beverage concepts for malt and beer mix drinks, carbonated soft drinks as well as ideas for still drinks custom-tailored to the African market. The Great Taste expert has the right innovation and solutions to help every manufacturer achieve new growth.

Be it malt beverages, beer mix drinks, carbonated soft drinks or still drinks – WILD understands current consumer preferences and market requirements. At its booth in Johannesburg, the company showcases selected product highlights with which customers can revitalize the African market of these growth categories and appeal to new target groups.

WILD has a special focus on the category of malt, offering a broad spectrum of great tasting malt concepts, including solutions with varying malt content along with pure or flavored products. The portfolio is rounded out with innovative combinations of malt with fruit flavors. Concepts for beer mix drinks are another highlight for WILD at the trade fair. The combination of beer and fruit in beer mix drinks is an engine for growth in the sector. For this range, WILD displays concepts such as “Cloudy Lemon” and “Pink Grapefruit” as well as versions with innovative taste profiles based on a harmonious blend with fruity flavors and juices.

Carbonated soft drinks are also high in demand in Africa. To create further growth on this market, WILD presents innovations featuring new taste profiles based on its patented fermentation technology. WILD concepts for still drinks also give manufacturers potential for further growth. At food & drink technology Africa, WILD highlights its competence in this segment with product ideas including emulsionbased options as well as milk and juice variants. These solutions meet the demands of consumers in Africa who want premium-quality beverages which have a full-bodied taste. The most popular tastes here are tropical fruits such as mango and guava. In addition, WILD shows non-alcoholic crossover beverage concepts such as juicebased drinks with piña colada and sangria flavors.