Volac Showcases Platforms For Driving Growth at HiE 2016 -Stand D40
Volac, leader in high performance whey protein, will be showcasing its solution driven product portfolio targeting the performance and active nutrition sectors at this year’s HiE in Frankfurt, 29th November -1st December, 2016.
Volac, (stand D40) will showcase a range of whey based product solutions – Volactive® – which deliver on high performance ratings, as well as taste, ease of application and convenience criteria. Key products will include the innovative Volactive® ProCrisp product, which demonstrates how protein can be used in various formats for convenient “on the go” high protein options before, during and after exercise.
The Volactive® UltraWhey range will also be promoted on stand. The Volactive® UltraWhey 80 is a premium quality whey concentrate, whilst the Volactive® UltraWhey 90 is a pure whey protein isolate. The Volactive® UltraWhey XP is also a premium quality whey protein isolate containing typically 94% whey protein. As a range, Volactive® offers a depth of flexibility to develop products across a range of formats, and with a range of end consumers in mind from performance to health optimisation.
Suzane Leser, Volac’s Head of Nutrition.
Volac will also be using the exhibition to highlight its latest thought leadership stance in relation to sports nutrition, “Sports Nutrition 2.0”, and the role of protein in optimising muscle health – the largest organ in the human body.
Volac, will be engaging with customers and visitors on the stand about how sports nutrition as a category needs to evolve to best capture the growing number of consumers, and how food manufacturers, retailers and branded businesses need to address this with products which better reflect the differences between health, performance and active nutrition end users.
Volac will also be using HiE to talk about Muscle Health and how high quality protein consumption, along with the right exercise, is integral to keeping muscles active, which can ultimately lead to optimising overall health and enabling consumers to feel ageless. “It is about providing solutions for the end user so they can use and consume the products which best reflect their needs, whether it be for health or performance goals. Volac is at the forefront of driving debate and offering solutions that meet the needs of all of its stakeholders,” comments Suzane Leser, Head of Nutrition at Volac.
