FDBusiness.com

Taura Natural Ingredients will highlight its latest URC® fruit concepts at Food Ingredients Europe 2015, with a focus on three key points of difference: Format, Taste and Formulation.

Exhibiting on Stand 6L59, Taura will showcase each of these themes on three separate ‘islands’, where visitors will have the opportunity to see, handle and taste a wide range of ingredient and snack solutions based on real fruit.

Within Format, Taura will demonstrate size and shape innovations, including Mini’s – which are believed to be the world’s smallest fruit pieces. For Taste, Taura will introduce exciting flavour innovations in tune with the latest consumer trends, such as fruit+veg and fruit with spices. Under Formulation, the emphasis will be on underlining the natural origin of Taura’s fruit products with an emphasis on the unique qualities that make them ‘Rooted & Real’.

Raf Vanlommel, Marketing Manager EMEA for Taura, said: “We offer an extremely wide range of real fruit solutions so we wanted to make it easy for our customers and potential customers to find the right ingredients for their products. Our stand at this year’s FIE will enable us to achieve this, giving visitors a chance to get a true sense of how our real fruit ingredients can give their products a new and added dimension that will be very appealing to consumers.”

URC® (Ultra Rapid Concentration) is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as baked goods, breakfast cereals, confectionery, chocolate and snack bars.