Unilever to Acquire Australian Ice Cream Business
Unilever is to acquire Weis, an Australian ice cream business, for an undisclosed sum. Weis is a second-generation ice cream and frozen dessert manufacturer, founded in 1957 by Les Weis with the original iconic Fruito Bar. Its range features a variety of ice cream formats including single bar, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs. Weis ice creams will continue to be made in its factory in Toowoomba, Queensland, using locally sourced, natural and high-quality ingredients.
Unilever continues to develop its ice cream range to offer consumers around the world more innovative flavours and formats. Weis’ values and products will help meet increased consumer demand for ice cream made with premium ingredients, joining Unilever brands Grom, Ben & Jerry’s and Talenti in this high-growth segment.
Clive Stiff, chief executive of Unilever Australia & New Zealand, says: “This acquisition will bring Weis the benefits of scale, strong market access and ice cream category expertise to help take the business to the next level in its growth. We are committed to providing Weis consumers and customers with the same exceptional products with the same high quality natural ingredients.”
The acquisition is subject to customary closing conditions.
