Unilever Acquires Greek Ice Cream Brands
Unilever is acquiring EVGA’s Greek ice cream brands (including Scandal, Variete and Karabola) and distribution network for an undisclosed amount. EVGA, which helped pioneer the Greek ice cream industry, will retain its existing production and warehousing facilities and will manufacture both the current EVGA and some of Unilever ice cream branded products for the Greek market and for export. EVGA’s ice cream turnover in 2009 was Eur32m.
As part of the agreement, approximately 65 employees will transfer to Unilever. The agreement is subject to regulatory approval by the Greek competition authorities.
The deal will strengthen Unilever’s Greek ice cream portfolio and will increase availability of its products to consumers through the expansion of the distribution network and enhanced innovation.
Recent Unilever investments in Greece include the 100% acquisition of ELAIS in 2006, the expansion of its manufacturing capabilities in Rentis and the construction of a warehousing and distribution center in Schimatari.
