Uncovering The Most Chosen Out-of-Home Brands in 2021
As COVID restrictions across the globe started to lift and consumer confidence returned, people slowly returned to their pre-pandemic habits. Out-of-home (OOH) FMCG spend bounced back in 2021 as a result. Looking at the evolution over a three-year period, however, provides valuable perspective: spend is still 10% lower than it was in the fourth quarter of 2019, before COVID-19 hit.
The rebound is also reflected in the performance of the most chosen OOH brands. OOH value sales for 18 of the top 10 beverages brands and top 10 snacking brands declined in 2020; but 2021 paints a more positive picture, with just 10 declining and eight seeing growth.
The Top 5 Most Chosen Out-of-Home Non-Alcoholic Beverages Brands 2021
The Top 5 Most Chosen Out-of-Home Snacking (inc. Ice-Cream) Brands 2021
