FDBusiness.com

Frizzenti, pioneers of wine on tap in the UK, have unveiled their first own branded all wine-on-tap bar, the Frizzenti Fizz! Bar in the new multi-million pound retail complex, Grand Central at New Street Station Birmingham. The Fizz! Bar is believed to be the first wine-on-tap bar in the UK, guaranteeing Birmingham’s commuters and shoppers a consistently high quality glass of sparkling or still wine in a convenient and fast served format.

Wines served on tap never suffer from oxidation like bottled wine does.  The kegs are pressurised using an inert gas so oxygen can’t mix with the wine, guaranteeing that the last glass is as fresh as the first.  This reduces, if not eliminates, waste and the costs of recycling bottles together with the growing problem of landfill, which is where a surprising number of ‘recycled’ bottles end up.  Each 20 litre keg contains the equivalent of 26 bottles of wine massively reducing storage issues and the need for chiller space.  Stocktaking is speeded up, as is speed of service with no need to uncork and stop-up bottles of wine, making it a faster and slicker experience for both staff and consumer.

George Workman, Managing Director of Frizzenti, says: “Frizzenti is supplying more and more outlets in the UK so our stature in the trade is growing.  We felt it was time to step up a gear by opening our first branded static bar.  We hope that the Birmingham Fizz! Bar will be the first of many giving us an opportunity to showcase the advantages of serving wine from a keg – the consistently high quality of the wine, the speed of service and the environmental benefits, not to mention cost savings.”

As well as being the first all-on-tap wine bar, the Fizz! Bar is innovative in its construction having been built using a new modular concept developed by British designer, Paul Crofts and manufactured by design solutions firm Isomi.  The blocks for the bar unit can be used in any configuration and fit together seamlessly rather like Lego. This results in amazing flexibility so the bar’s shape can change according to need or available space, simply by putting the blocks together in a different order.

The Fizz! Bar will serve Italian sparkling wines together with Frizzenti’s new range of reds, whites and rosés from around Europe; cocktails and draught Peroni.  Coffee and tea will also be sold with a variety of fresh croissants available during the morning and a selection of hot and cold Italian snacks throughout the rest of the day.

CAPTION:

Pictured (L to R): Savill’s Jonathan Cheetham with Frizzenti’s Neil Fischer, Daniel Spinath and George Workman.