FDBusiness.com

Nestle Waters UK has teamed up with world famous Italian fashion house Missoni to design a limited edition bottle for the S Pellegrino water brand. It is the first pack collaboration between the two iconic Italian super brands and the first time Missoni’s name will appear on UK supermarket shelves.

The house of Missoni and S Pellegrino have a long history of working together within Italy as both brands share similar values.

The Missoni bottle will be available for a limited time only and is the first design to form part of S Pellegrino’s new, ‘Italian Talents’ project. The project will see the S Pellegrino bottle entrusted to designers and given a fresh look before appearing on the tables of top restaurants around the globe.

S Pellegrino is the number one premium sparkling water in the UK market, and has been one of the very few brands to grow both in volume and value for the last two years in an otherwise declining market at +8.3% in value and 7.6% by volume. In the total bottled water market S Pellegrino has a 2.1% share and in the sparkling category, S Pellegrino has a 20% share.

Nestle Waters is the world’s number one bottled water company. Nestle Waters UK, the UK division of Nestle Waters, is one of the largest bottled water suppliers and is a category leader in the UK. There are six individual brands in its UK portfolio; Buxton, Nestle Pure Life, Vittel, Perrier, S Pellegrino and Acqua Panna.