FDBusiness.com

According to a new study by Carlsberg UK, consumers across the UK believe that low or no alcohol beer is becoming more socially acceptable. The brewer behind a growing collection of low and no alcohol beers including Carlsberg 0.0% and San Miguel 0.0%, commissioned a study carried out by OnePoll, which delved into the drinking habits of 2,000 UK adults, with a particular focus on low or no alcohol beers.

The study found 59% of respondents had tried a low or no alcohol drink and more than half of those asked (52%) agreed that drinking a low or no alcohol beer had become more socially acceptable in the last year or two. Twenty-eight per cent of respondents would consider drinking an alcohol-free beer as an alternative to alcohol and 26% would consider it over an alternative soft drink.

The study also found that there are differences in attitudes towards alcohol between men and women. Thirty-five per cent of women have become more conscious about their alcohol intake over the last one to two years versus 30% of men.
Men were more likely to consume low or no alcohol alternatives at home and females were more likely to try it on a night out. Women were also more likely than men to enjoy the taste of low or no alcohol.

Millennials, a consumer group which has often been identified as one consuming less alcohol than previous generations, were the group most likely to enjoy the taste (70%) and the most likely to try an alcohol-free beer (24%).

Liam Newton, VP Marketing at Carlsberg UK, says: “The UK has long been a nation known for its love of beer but we have seen a step-change in people’s attitudes towards moderation when it comes to drinking. Through our consumer research, we’ve been aware of this trend for some time, and as a result we are increasing the number of low or no alcohol alternatives in our range.”

Carlsberg globally is behind a growing collection of low and no alcohol beers including Carlsberg 0.0% and San Miguel 0.0%, and have committed to offering an alcohol-free alternative wherever its alcoholic options are sold by 2030 to expand customer choice. The commitment forms part of a wider sustainability programme, Together Towards Zero, which includes ambitions to reach ZERO irresponsible drinking, ZERO carbon footprint, ZERO water waste, and a create a ZERO accidents culture in its workplace.