The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe | FDBusiness.com

The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe

Back To Homepage Subscribe To RSS Feed

Breaking News

Next-generation spirits innovation to be shaped by premiumization, convenience, generational shifts, and AI, says new GlobalData study Spread the loveSpirits consumers are increasingly adopting a “drink less but drink better” outlook, as they seek products that offer superior craftsmanship, unique flavors, and premium ingredients. Premiumization, convenience, a...
Irish Whiskey Association appoints master blender Helen Mulholland as its first woman chairperson Spread the loveThe Irish Whiskey Association has announced that Helen Mulholland (pictured above), master blender with Sazerac Ireland, is now to lead the representative body for the all-island Irish whiskey...
New figures reveal dramatic uplift in sales revenue for UK food manufacturers Spread the love UK food manufacturers are riding high on a wave of newfound confidence, as figures reveal a dramatic uplift in sales revenue and purchasing. Small and mid-sized firms...
FSAI’S new five-year strategy to ensure continued trust in Ireland’s food systems Spread the loveThe Food Safety Authority of Ireland (FSAI) has published its new Strategy for 2025-2029, setting out an ambitious strategic roadmap to safeguard consumer health and assure continued trust...
Irish Distillers expands direct-to-consumer offering to new European markets Spread the loveMidleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for...

The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe

The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe

November 15

13:54 2019

Print This Article

Spread the love

Unilever’s The Vegetarian Butcher has partnered with the Burger King brand to launch the plant-based Rebel Whopper. In the initial phase, the Rebel Whopper powered by The Vegetarian Butcher, is being launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe.

As a result of this deal, Burger King will become one of the biggest restaurant chains offering a plant-based patty across Europe. More people are shifting to flexitarian diets worldwide, and with this partnership Unilever is accelerating its strategy to expand its portfolio of plant-based foods.Jaap Korteweg (pictured), Founder of The Vegetarian Butcher and ninth generation farmer, says: “When I started The Vegetarian Butcher nine years ago, my goal was to be the biggest butcher in the world. To create products for meat lovers, with the ambition of providing the same taste and experience, but plant-based. Working with Burger King on the Rebel Whopper has been amazing, and we can’t wait for all Burger King guests to enjoy it.”Hanneke Faber, President of Unilever Foods & Refreshment, says: “Less than a year after acquiring The Vegetarian Butcher in the Netherlands, we are excited to partner with the iconic Burger King brand across Europe. The new Rebel Whopper powered by The Vegetarian Butcher offers meat lovers a fabulous meat-free experience; and we can’t wait start to realising founder Jaap Korteweg’s dream of becoming the largest butcher in the world.”

David Shear, President of Burger King EMEA, comments: “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build. I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference!”

Financial terms of the deal are not disclosed

Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

Scroll Back To Top More Articles From Author

mike

Related Articles

Scroll Back To Top

Breaking News

Next-generation spirits innovation to be shaped by premiumization, convenience, generational shifts, and AI, says new GlobalData study Spread the loveSpirits consumers are increasingly adopting a “drink less but drink better” outlook, as they seek products that offer superior craftsmanship, unique flavors, and premium ingredients. Premiumization, convenience, a...
Irish Whiskey Association appoints master blender Helen Mulholland as its first woman chairperson Spread the loveThe Irish Whiskey Association has announced that Helen Mulholland (pictured above), master blender with Sazerac Ireland, is now to lead the representative body for the all-island Irish whiskey...
New figures reveal dramatic uplift in sales revenue for UK food manufacturers Spread the love UK food manufacturers are riding high on a wave of newfound confidence, as figures reveal a dramatic uplift in sales revenue and purchasing. Small and mid-sized firms...
FSAI’S new five-year strategy to ensure continued trust in Ireland’s food systems Spread the loveThe Food Safety Authority of Ireland (FSAI) has published its new Strategy for 2025-2029, setting out an ambitious strategic roadmap to safeguard consumer health and assure continued trust...
Irish Distillers expands direct-to-consumer offering to new European markets Spread the loveMidleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for...

© 2020 Copyright Premier Publishing. All Rights reserved.
Designed by PREMIER PUBLISHING

Designed by

Orange Themes