The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe | FDBusiness.com

The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe

Back To Homepage Subscribe To RSS Feed

Breaking News

€500 million sale of Kerry Dairy Ireland to Kerry Co-Operative Creameries Spread the loveKerry Group plc has entered into an agreement with Kerry Co-Operative Creameries Limited to sell Kerry Dairy Holdings (Ireland) Limited to the co-op for a total expected consideration...
Belfast-based Cocktail Keg Company secures £1.2 million of investment to grow its business Spread the loveA Belfast company, which creates the world’s only freshly batched cocktails, has attracted £1.2 million in funding to grow its business from the Investment Fund for Northern Ireland...
Blackburn cupcake manufacturer secures grants from UK adoption programme to digitalise Spread the loveA cupcake manufacturer is among 23 more to secure backing from Made Smarter, the movement accelerating the digital transformation among SME manufacturers in the UK. Cupcakes By Sophia,...
Nestlé introduces culinary innovations focusing on protein Spread the loveNestlé is expanding its culinary portfolio with high protein products across key geographies. This includes solutions developed to meet specific nutritional needs under new brands, as well as...
ALDI announces new €24 million contract extension with Manor Farm Spread the loveALDI Ireland has signed a contract extension with poultry producer Manor Farm for a further year, worth €24 million to the supplier. Manor Farm, a prominent producer of...

The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe

The Vegetarian Butcher to Supply Plant-based Rebel Whopper® to Burger King® Across Europe

November 15

13:54 2019

Print This Article

Spread the love

Unilever’s The Vegetarian Butcher has partnered with the Burger King brand to launch the plant-based Rebel Whopper. In the initial phase, the Rebel Whopper powered by The Vegetarian Butcher, is being launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe.

As a result of this deal, Burger King will become one of the biggest restaurant chains offering a plant-based patty across Europe. More people are shifting to flexitarian diets worldwide, and with this partnership Unilever is accelerating its strategy to expand its portfolio of plant-based foods.Jaap Korteweg (pictured), Founder of The Vegetarian Butcher and ninth generation farmer, says: “When I started The Vegetarian Butcher nine years ago, my goal was to be the biggest butcher in the world. To create products for meat lovers, with the ambition of providing the same taste and experience, but plant-based. Working with Burger King on the Rebel Whopper has been amazing, and we can’t wait for all Burger King guests to enjoy it.”Hanneke Faber, President of Unilever Foods & Refreshment, says: “Less than a year after acquiring The Vegetarian Butcher in the Netherlands, we are excited to partner with the iconic Burger King brand across Europe. The new Rebel Whopper powered by The Vegetarian Butcher offers meat lovers a fabulous meat-free experience; and we can’t wait start to realising founder Jaap Korteweg’s dream of becoming the largest butcher in the world.”

David Shear, President of Burger King EMEA, comments: “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build. I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference!”

Financial terms of the deal are not disclosed

Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

Scroll Back To Top More Articles From Author

mike

Related Articles

Scroll Back To Top

Breaking News

€500 million sale of Kerry Dairy Ireland to Kerry Co-Operative Creameries Spread the loveKerry Group plc has entered into an agreement with Kerry Co-Operative Creameries Limited to sell Kerry Dairy Holdings (Ireland) Limited to the co-op for a total expected consideration...
Belfast-based Cocktail Keg Company secures £1.2 million of investment to grow its business Spread the loveA Belfast company, which creates the world’s only freshly batched cocktails, has attracted £1.2 million in funding to grow its business from the Investment Fund for Northern Ireland...
Blackburn cupcake manufacturer secures grants from UK adoption programme to digitalise Spread the loveA cupcake manufacturer is among 23 more to secure backing from Made Smarter, the movement accelerating the digital transformation among SME manufacturers in the UK. Cupcakes By Sophia,...
Nestlé introduces culinary innovations focusing on protein Spread the loveNestlé is expanding its culinary portfolio with high protein products across key geographies. This includes solutions developed to meet specific nutritional needs under new brands, as well as...
ALDI announces new €24 million contract extension with Manor Farm Spread the loveALDI Ireland has signed a contract extension with poultry producer Manor Farm for a further year, worth €24 million to the supplier. Manor Farm, a prominent producer of...

© 2020 Copyright Premier Publishing. All Rights reserved.
Designed by PREMIER PUBLISHING

Designed by

Orange Themes