FDBusiness.com

Tesco is launching the next stage in its ongoing efforts to make healthier choices a little easier for customers, colleagues and communities across the UK. The ‘Little Helps to Healthier Living’ campaign, running throughout May, will provide:

* Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives

* Lower prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes

* The introduction of fresh fruit at the checkout so customers can easily add a piece to their shopping

* In store health checks in partnership with Diabetes UK and British Heart Foundation

* TV advertising (Food Love Stories brought to you by Tesco) and other paid for media to encourage people to make swaps and use healthier ingredients

* Increased communication of Free Fruit for Kids in Tesco’s larger stores.

The campaign is part of Tesco’s continued commitment to making it easier for customers and colleagues to live more healthily. It has already removed over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of its own label products.

Tesco was the first major supermarket to comply with the UK government’s sugar levy across all its own label soft drinks. Last summer, Tesco introduced its Free Fruit for Kids initiative, and in 2014, Tesco committed to removing sweets and chocolates off its checkouts, in all its stores.

Tesco will be working with its three health charity partners, the British Heart Foundation, Cancer Research UK and Diabetes UK throughout the campaign. In May, Tesco colleagues are aiming to move a million miles to support these charities, in the Tesco Million Mile Challenge. Tesco will match each mile with £1, up to a total donation of £1 million.

Tesco will also be offering customers free diabetes risk assessments and blood pressure check-ups in 375 Tesco pharmacies, and will be supporting 330 Race for Life events across the UK in partnership with Cancer Research UK.

Matt Davies CEO for UK and ROI, says: “Our ‘Little Helps to Healthier Living’ campaign marks the first time we’ve brought together such a comprehensive programme of offers and initiatives for both customers and colleagues. With millions of customers across the UK shopping with us every week and more than 300,000 colleagues working in our stores, centres and offices, we have a unique opportunity to help people make healthier choices.”