Tate & Lyle Launches CLARIA® Instant Functional Clean-Label Starches
Tate & Lyle, a leading global provider of food ingredients and solutions, has announced a further expansion of its line of CLARIA® Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA® Instant 340 and 360.
As claims such as ‘smooth’, ‘luscious’ and ‘velvet’ continue to grow, manufacturers are eager to develop textures consumers love.[i] In addition, almost one third of products launched in 2016 carried one or more ‘clean-label’[ii] claim.[iii]
“While consumers are demanding simpler ingredient labels, they are not willing to sacrifice the eating experience,” said Vicky Stencel, Global Category Marketing Director, Tate & Lyle. “That is why Tate & Lyle has introduced CLARIA® Instant Functional Clean-Label Starches, to help food manufacturers meet consumer demands for ‘cleaner-labels’ without having to make trade-offs in taste, texture, colour and performance.”
Like every starch in the CLARIA® line of ‘clean-label’ starches, these new instant starches are versatile enough to help solve formulation challenges in a broad range of applications and processes.
“We developed the CLARIA® Instant line of starches to deliver on several attributes, including process tolerance for use in demanding applications, rapid viscosity build for soups and gravies, and boil-out prevention characteristics for fillings,” said Jim Smoot, Senior Manager Texturants R & D, Tate & Lyle. “It also had to be as easy to use as comparable modified starches, while possessing the required white colour and clean flavour profile consistent with our other CLARIA® starches. We are excited to say that our new CLARIA® Instant starches deliver on that promise.”
The CLARIA® Instant line is ideal for applications such as salad dressings, instant gravies and soups, and pastry fillings and creams. It provides process tolerance suitable for various temperatures, acidity, and shear, harsh processing conditions. CLARIA® Instant also provides immediate viscosity in high-solids systems such as fruit fillings and easily builds texture in cold-processed applications such as salad dressings. In addition, it offers excellent bake stability control compared to traditional modified food starch.
Like the other CLARIA® Functional Clean-Label Starches, CLARIA® Instant line delivers a clean taste and neutral colour. Its unmatched sensory attributes make it easier to formulate ‘clean-label’ foods as they closely match the attibutes of traditional instant modified food starches.
In 2016, one in every five new ‘clean-label’ launches was in the bakery category making it a top category for ‘clean-label’ innovation across all regions.[iv] CLARIA® Instant is well positioned to help address manufacturers’ ‘clean-label’ bakery formulation needs resulting from this trend.
In addition to these new instant functional ‘clean-label’ starches, the CLARIA® line features CLARIA® Bliss, a tapioca based ‘clean-label’ functional starch, and three corn-based, ‘clean-label’ functional starches including CLARIA® Essential, CLARIA® Plus and CLARIA® Elite. Launched globally in October 2014, these starches leverage the same proprietary technology as CLARIA® Instant Functional Clean-Label Starches – enabling functionality and sensory attributes similar to modified starches while allowing for simpler ingredient lists.
For more information on Tate & Lyle’s texturants portfolio, visit http://tateandlyle.com.
[i] Innova, 2014 – 2017
[ii] In their research, Innova classifies “clean-label” as products using claims related to: Natural, Organic, Non-GMO or No Additives/Preservatives.
[iii] Innova Clean Label Study, 2016
[iv] Innova Category Data, 2016
