PepsiCo will begin testing a new reduced-sugar cola, Pepsi NEXT, in the US in July. Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but
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- Next-generation spirits innovation to be shaped by premiumization, convenience, generational shifts, and AI, says new GlobalData study Spirits consumers are increasingly adopting a “drink less but drink better” outlook, as they seek products that offer superior craftsmanship, unique flavors, and premium ingredients. Premiumization, convenience, a generational shift...
- Irish Whiskey Association appoints master blender Helen Mulholland as its first woman chairperson The Irish Whiskey Association has announced that Helen Mulholland (pictured above), master blender with Sazerac Ireland, is now to lead the representative body for the all-island Irish whiskey industry. Ms...
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- Irish Distillers expands direct-to-consumer offering to new European markets Midleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for its whiskey...
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