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Report analyses sports drink opportunity

A new report from beverage development consulting company MyDrink Beverages notes that functional sports drinks have been used by athletes for decades – but now, an increasing number of non-athletes

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Next-generation spirits innovation to be shaped by premiumization, convenience, generational shifts, and AI, says new GlobalData study Spirits consumers are increasingly adopting a “drink less but drink better” outlook, as they seek products that offer superior craftsmanship, unique flavors, and premium ingredients. Premiumization, convenience, a generational shift...
Irish Whiskey Association appoints master blender Helen Mulholland as its first woman chairperson The Irish Whiskey Association has announced that Helen Mulholland (pictured above), master blender with Sazerac Ireland, is now to lead the representative body for the all-island Irish whiskey industry. Ms...
New figures reveal dramatic uplift in sales revenue for UK food manufacturers UK food manufacturers are riding high on a wave of newfound confidence, as figures reveal a dramatic uplift in sales revenue and purchasing. Small and mid-sized firms saw their average...
FSAI’S new five-year strategy to ensure continued trust in Ireland’s food systems The Food Safety Authority of Ireland (FSAI) has published its new Strategy for 2025-2029, setting out an ambitious strategic roadmap to safeguard consumer health and assure continued trust in Ireland’s...
Irish Distillers expands direct-to-consumer offering to new European markets Midleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for its whiskey...

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