Dr Pepper is to release hundreds of “one of a kind” label designs for its 20oz bottles, as it debuts a new summer marketing campaign. Pick Your Pepper will “celebrate millennial
Tag "marketing"
The UK Advertising Standards Agency (ASA) has upheld a complaint made by the Children’s Food Campaign (Sustain) and ordered Nestle’s Nesquik Hot Chocolate sold by supermarket chain ASDA to remove
Despite the recession, UK sales of vegetarian foods increased over the past five years, rising by 7.7% from £730.4 million in the year ending January 2007 to £786.5 million in
Kellogg Company is refreshing its 106-year-old Kellogg’s brand in the most significant update of its marquee identity in the company’s history. The update is showcased on Kellogg’s completely redesigned website
Premier Foods has commenced a concerted programme of TV advertising as part of its strategy to double marketing spend to more than £50 million in 2012 to help restore growth.
Intersnack, the UK savoury snack supplier and owner of the Pom-Bear and Penn State brands, has appointed Dave Wilson to the new role of head of marketing. Previously brand marketing
Global brewer Heineken has produced a strong first half performance but remains cautious on the development of beer consumption in Europe and the US due to continued weak consumer spending
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