Diageo has launched Chinese white spirit brand, Shui Jing Fang, into the GB domestic market. Great Britain is the first European market to stock Shui Jing Fang as part of
Tag "launch"
With innovation continuing to be the main growth driver in the cider category, Heineken, the UK’s leading beer and cider business, has announced the launch of multi-million campaign to transform
McDonald’s UK has launched Fruitizz, a new carbonated fruit drink that will help parents give children one of their five daily portions of fruit and vegetables. The launch of Fruitizz
San Miguel has announced the launch of its first major brand extension in the UK with San Miguel Fresca, a new lagert developed as a result of a strategic partnership
Nestle has extended its Aero chocolate bar brand into the biscuit sector in the UK and Ireland. Aero Biscuit, which combines the iconic brand’s air-bubble filled chocolate with round pieces
Fresh produce company Produce World is launching the Green Giant Fresh product line in the UK. The canned range of Green Giant sweet corn and speciality vegetables has been available
Kellogg’s Crunchy Nut, the global cereal giant’s UK megabrand, has arrived in the US. The US launch is the latest example of Kellogg Company leveraging proven ideas from around its
US-based Cargill and Silver Spoon, which is part of Associated British Foods, have formed an exclusive partnership for the UK distribution and marketing of the Truvia brand of tabletop sweeteners.
US-based food group Campbell Soup Company has entered into an agreement with Leeds-based dry food manufacturer, Symington’s, to launch a range of Campbell’s branded dry soups and pasta and rice
UK-based global healthcare group GlaxoSmithKline is planning to launch its Lucozade energy drink in the US, which is the world’s biggest nutritional health market. The Lucozade brand, which had sales
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