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Kraft Foods and SodaStream Enter Strategic Co-branding Deal

Kraft Foods and SodaStream Enter Strategic Co-branding Deal

Kraft Foods and SodaStream International have formed a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavours for use with the SodaStream soda making system.

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Next-generation spirits innovation to be shaped by premiumization, convenience, generational shifts, and AI, says new GlobalData study Spirits consumers are increasingly adopting a “drink less but drink better” outlook, as they seek products that offer superior craftsmanship, unique flavors, and premium ingredients. Premiumization, convenience, a generational shift...
Irish Whiskey Association appoints master blender Helen Mulholland as its first woman chairperson The Irish Whiskey Association has announced that Helen Mulholland (pictured above), master blender with Sazerac Ireland, is now to lead the representative body for the all-island Irish whiskey industry. Ms...
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Irish Distillers expands direct-to-consumer offering to new European markets Midleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for its whiskey...

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