FDBusiness.com

The company Symrise has introduce a new study that examines naturalness from many different outlooks including customer demands, expert knowledge, cutting-edge technologies and application areas.

The Next Dimension

One of the key dimensions of naturalness, Symrise has discovered, is local sourcing and variants (of fruits, spices and herbs). Here it has identified strong consumer interest. Food and beverages containing ingredients with local and regional origins or fruit variants (such as Antonowka apple) are growing ever more popular. This development is based on many reasons:

The Next Level of Conscious Consumption

Consumers driven by conscious consumption are interested in short transportation routes, regional production, better taste and, for sure, high quality. Further, they want to be able to track the promise of “naturalness”. Being able to do so supports trust in the product. It also reassures consumers that the industry is treating its sources and resources responsibly.

A Welcome Variety to Mainstream

Consumers who are looking for a broader variety than offered by mainstream products seek out new or unknown tastes combined with high quality. They expect an orange from Spain to have a different taste profile than an orange from Florida. For fulfilling these needs, fruit and spice varieties play a major role, as does the diversity of taste.

Provenance Concepts

To create Provenance-based concepts Symrise wanted to first understand which key ingredients consumers associate with which countries of origin. These were the key questions Symrise asked: What are key ingredients (fruits, spices, herbs) consumers allocate to their own country? Or which ingredients do they link to other regions in the world? Symrise’s latest representative survey covers exactly these questions.

Cornelia Weiblen, marketing director beverages EAME said: “Based on our representative survey, we have gained insights from consumers from eleven countries around the world, covering more than 30 ingredients and their perceived country of origin. We have also gained extensive knowledge about those eleven countries and their native fruits, spices and herbs. This allows us to create concepts based on consumer perceptions regarding a specific ingredient’s origin.”

Knowing the different associations of consumers in various countries towards (the same) ingredients, Symrise can also help creating a country or regional beverage range that meets the expectations of consumers in terms of local ingredients.

Symrise explores key flavour tonalities even more in detail. For example, it offers a variety of mango flavors from Asia, covering various tastes from Alphonso to Totapuri. Symrise has developed these flavours in collaboration with its team from Asia and additionally verified them with local consumers. Regional varieties are also available for apples – including European and Russian apple types – ranging from Antonovka to Topaz. All those flavour varieties are available as natural versions.

Symrise uses only the best natural ingredients – directly derived from the fruit or botanical ingredient that gives the flavour its name. They all belong to the umbrella brand Code of Nature.

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients as well as sensorial and nutritional solutions. The company has approximately 30,000 products, which are primarily produced from natural raw materials such as vanilla, citrus, blossoms, plant or animal materials. Through the combination of the segments Flavor & Nutrition and Scent & Care, Symrise is unique apart from the competition.