FDBusiness.com

Cadbury’s landmark legal case win for the right to prevent Nestlé from copying its distinctive purple wrapping strengthens the need for brands to use PantoneLive, according to Sun Chemical

The High Court recently ruled in favour of Cadbury to stop Nestlé using the Pantone 2865c tint on its products.

Speaking about the decision, a Cadbury spokesperson told Packaging News: “We welcome the decision of the High Court which allows us to register as a trademark and protect our famous colour purple across a range of milk chocolate products.”

In response to the case, ink manufacturer Sun Chemical told PN that its cloud-based colour management system PantoneLive is “fundamental to brand identity”.

PantoneLive creates a digital palette of ink colours that can be accessed across the supply chain.

‘Common online platform’

Sun Chemical’s Colour Management business leader, Patrice Aurenty, said: “Cadbury’s landmark legal case win strengthens the need for PantoneLive. In today’s competitive market, brand recognition and print standardisation on a global basis is crucial.

“The X-Rite cloud-based PantoneLive ecosystem uses licensed Sun Chemical technology and colour data foundation. PantoneLive allows full integration of the supply chain onto a common online platform for maximum colour control.

“This simplifies this process for brand owners, enabling them to be in a stronger position to specify and communicate their colours precisely, on a global scale. This is fundamental to brand identity.”

“The recent judge ruling underlines the importance of the ongoing work of Sun Chemical in supporting PantoneLive development and implementation. As PantoneLive’s preferred partner for ink supply, we will continue to develop this innovative solution and technology to meet the needs of a brand.”