FDBusiness.com

Selling a dairy product for eating on-the-go in a smart pack from RPC Superfos has been a huge success for Danish food company Løgismose. To meet increasing demand for breakfast that can be consumed on the move, Løgismose has launched a healthy and delicious low-fat organic skyr, a yoghurt product rich in protein and based on Icelandic dairy tradition. The skyr is available in three different flavours – pear, quince and vanilla; mango, passion fruit and ginger; and blackcurrant and beetroot – packed in RPC Superfos’s EasySnacking™ packaging solution.

Injection moulded in polypropylene, EasySnacking™ features attractive smooth lines and gives a soft impression, quite similar to the texture of any dairy content. The key word is simplicity, as the pack has all you need – but no more than that. The spoon is in one piece, integrated in the lid and placed under a self-adhesive peel-off label.

Løgismose CEO Steen Olsen emphasises the role of the new pack in the success of the product: “If you put yourself in the shoes of the customer that buys a cold dairy product to eat straight from the pack, then you will quickly come up with some demands for the packaging. It must be very easy to open to avoid any spills when the lid comes off and there must be a spoon in the pack which is hassle-free to grab and which feels good to hold and eat from. We asked RPC Superfos to create a perfect solution for our new skyr range and they did. With the packaging solution EasySnacking™, all our requirements have been fully met, including a stylish look.”

For further information visit www.rpc-superfos.com.