SUBWAY® Stores to Cut Almost Four Billion Calories From British Diets
From July 2016 to July 2017, SUBWAY® stores will have removed around 3.7 billion calories from Great British diets, after converting to Britvic and PepsiCo beverages. This new partnership provides all customers with a broader product range whilst significantly reducing their overall calorie and sugar intake.
The dynamic design of the new drinks fountains and fridge displays encourages customers to choose more low/no sugar options. This has led to an increase in customers choosing to purchase no sugar Pepsi Max® or Diet Pepsi® over full sugar cola in stores. The stores have also switched from full sugar Lemon Lime carbonated soft drink to only offering 7Up Free, ‘no sugar’ as a dispensed option as well as switching from a full sugar orange choice to Britvic’s lower sugar Orange Tango.
As well as nudging consumers towards healthier choices of carbonated favourites, the SUBWAY® brand has added Britvic’s iconic no added sugar Robinsons squash to the dispense options, enabling customers to enjoy their favourite household drink on the go for the first time in the UK. Britvic’s no added sugar Fruit Shoot and low calorie Drench also provide no/low sugar options for kids and adults.
By choosing Britvic and PepsiCo’s portfolio of beverages, the SUBWAY® brand has achieved an overall 30% reduction in calorie consumption in total, which can be extrapolated out, on average, of a removal of almost Two Million (1,702,327) calories per store annually.
In addition, the brand has launched a new low/no sugar beverage trial across 12 hospital sites. This inaugural trial will help SUBWAY® stores and beverage partners Britvic and PepsiCo determine the shift in customer behaviour and sales impact that removing high sugar beverages and switching to no sugar and Reduced Sugar dispensedivor bottledvoptions only, will have in these environments.
All SUBWAY® stores in GB carry the following information:
* Calorie labelling on menu panels
* Nutritional posters displayed in-store highlighting calories, fat, saturates, sugars and salt
* Low Fat logo next to Low Fat Subs
* Heart Research UK ‘heart’ logo, which supports a customer’s choice of a Low Fat Sub
* 2 of your 5 a day apple logo
* Messaging that all Subs can be made into a salad.
