Starbucks opens new design concept stores in China
Starbucks Coffee Company has opened two flagship stores in China featuring new design concepts.
Starbucks China unveiled a ‘coffee tribute’ store at the Kerry Center in Beijing, celebrating Starbucks’ coffee heritage and leadership, as well as an ‘eclectic chic’ 24-hour store in the heart of the Taikoo Li Sanlitun district of Beijing.
“We are very proud of these two new, iconic flagship stores in China,” said John Culver, Starbucks group president, China and Asia Pacific, channel development and emerging brands. “The new stores celebrate the unique place that coffee has in the daily lives of Chinese customers, and are a reflection of our near 15-year journey in China since we opened our first store in Beijing in 1999.”
The new flagship stores in China were designed by members of the in-house Starbucks Global Design team and the local Starbucks China Design Studio, one of 18 international design offices worldwide.
