FDBusiness.com

An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

“We have created a lid with a two-piece spoon which matches the widespread and popular small diameter typically used for a pot of yoghurt or a chocolate mousse,” explains Rikke Justenborg, Product Portfolio Manager at RPC Superfos Stilling. “In fact, it is a new option from RPC Superfos.”

Due to the intuitive nature of the seal, there is no need for instructions, meaning it can be fully exploited for branding messages with a choice of six colours.

In addition, the lid can be specified in any transparent colour, giving customers a wide range of design possibilities where the pot, lid and seal complement each other to create an attractive presence for maximum on-shelf impact.

As well as providing a good-looking alternative to more conventional pots, the lid height of the container has been kept to an absolute minimum, creating logistical benefits and reducing the amount of virgin material. The pot stacks well both filled and empty, and is also available with a diameter of 95mm.

A further option is a combined solution that features both the spoon and topping in the lid – ideal for muesli, for example. This ensures a high level of hygiene, with the spoon kept separate from the topping.

“We are introducing this spoon-in-the-lid solution so that our customers have the potential to make their products stand out in refrigerated display counters,” concludes Rikke. “And, as we all know, getting attention is step one for increased sales.”