Maria Sharapova Wimbledon Whites packaging from Evian
June 22
10:23
2013
Evian is releasing new ‘Wimbledon Whites’ packaging featuring Maria Sharapova. The packaging is part of the Official Water of Wimbledon’s annual celebration of the tournament.
Included in the celebrations this year, the Evian Wimbledon Wiggle ticket competition, limited edition 75cl bottles on sale in Superdrug and Boots, and an above the line Baby and Me ad campaign featuring Maria Sharapova alongside her ‘baby self’.
There’s also a dedicated off-court action microsite, specialist in-store activations with Nisa, Superdrug, Costcutter, WHSmith, Ocado,Sainsbury’s and Tesco.
