FDBusiness.com

Speciality Breads has launched a new malted “ciapanini” roll, made using Kent’s finest cold-pressed rapeseed oil.

The unique ciabatta-panini cross is being targeted at the foodservice sector and offers a moreish malted flavour profile that is perfect for an array of hot and cold fillings, Speciality Breads said. The 100g rolls come in boxes of 40 and cost approximately £0.60 per unit.

The rollout of the new line marks a big change for Speciality Breads, as it replaces olive oil with cold-pressed rapeseed oil from Kentish Oils across its whole ciabatta and focaccia ranges from June. The company believes the change will enhance taste and strengthen its Red Tractor and British-made credentials, decrease food miles and avert risk from the instability of supply and quality of extra virgin olive oil.

Speciality Breads managing director Peter Millen said: “Our Red Tractor credentials have helped set us apart within the market and generate a reputation for providing the finest British-made breads to the foodservice sector. With our home county of Kent producing some of the best cold pressed rapeseed oil available, we began looking at the option of a change last year as a way of improving flavour, supporting local producers and getting closer to our aim of offering products that are quite literally British born and bred. With various threats surrounding the olive oil industry exacerbating in recent months, whether that’s from counterfeit oil, product inconsistency or supply problems, we’re delighted to be making this positive change.”

Kentish Oils commercial director Laura Bounds added: “We’re delighted to have been selected by Speciality Breads as sole supplier of cold-pressed rapeseed oil for use in the creation of their unique range of artisan breads. Speciality Breads are the epitome of a successful artisan food producer and on our doorstep in Margate. We are very proud to have become their newest Red Tractor accredited supplier and look forward to a long and productive business relationship.”