FDBusiness.com

French cereals giant Soufflet Group has acquired Molson Coors’ UK malting business based in Burton upon Trent, England. The acquisition is a logical step forward in Soufflet Group’s long-term strategy and an opportunity for entering the British malt market, the second largest in Europe. Malteries Soufflet has also signed a long term malt supply contract.

The Soufflet Group is France’s top private buyer of cereals, with four million tonnes bought in France and more than a million tonnes abroad. The group also operates on the international cereals markets via its Soufflet Négoce trading subsidiary. In barley, it is a major player on the world malt market with twenty seven plants in Europe, Asia and South America. In wheat, it is one of Europe’s top millers with ten mills in France and Belgium. It is also a significant manufacturer of bakery goods with nineteen production units in France and one in Portugal. It operates in the fast food market where it has more than two hundred and thirty sales outlets under the Pomme de Pain banner in France and Le Crobag in Germany.