Smurfit Kappa recommends: Add some colour
Say goodbye to dull, neutral interlayer pads at point of sale. Even products sold directly from the pallet deserve to get more attention and need to communicate the brand message effectively.
While goods exposed on the shelf receive a lot of attention with eye-catching packaging, products sold directly from the pallet often get little response. Once the first few products have been sold, the unattractive grey-brown paper or cardboard interlayers are exposed. This is a missed opportunity, with this surface being perfect for placing a marketing message or communicating your brand more effectively.
The Smurfit Kappa site in Feucht produces printed interlayer pads economically and efficiently. In contrast to common methods, there is no second production step, making it cheaper and faster than other manufacturers. It is even possible to round the corners of the interlayer pad – which prevents perforation of the stretch foil covering the products – in just one step. The end result is more attention, meaning more sales. Add some colour – small surcharge, great result!
About Smurfit Kappa
Smurfit Kappa operates in more than 30 countries globally, with over 330 production sites that produce 5.1 million tonnes of containerboard and 5.0 million tonnes of corrugated packaging. With sales in 2011 of €7.4 billion and around 38,000 employees, Smurfit Kappa is a focused player in paper-based packaging.
Smurfit Kappa is the European leader in innovative packaging solutions with the broadest portfolio of possibilities, in order to pack, protect, display and promote our clients’ products in a sustainable, safe, creative and effective way.
