FDBusiness.com

Barilla Group, the world’s largest pasta producer, has reached a long-term agreement with Roger Federer, considered one of the greatest tennis players of all time, for the promotion of its pasta and sauces products around the world. Throughout his long and brilliant career, Roger Federer has won numerous titles and achieved many records: he has won 91 singles titles, including a record 18 Grand Slam titles.

“For years it has been my dream that Roger could join Barilla in the fascinating mission of helping people eat better, in favor of their health and the sustainability of the Planet,” says Luca Barilla, vice chairman of Barilla Group. “Now this dream has come true.”

Pasta is not just an essential food for athletes – it is an indispensable source of carbohydrates for everyone. At the heart of the Mediterranean diet, pasta tastes good and is good for people’s health and for the health of the planet.

Luca Barilla adds: “Roger is an extraordinary person and athlete who, during his long career, has demonstrated principles and a conduct that have enabled him to conquer the hearts of millions of people in the world. We are confident that his values and global star power, coupled with our history and our way of doing business, will be of great help in bringing Barilla even further into its mission.”

Starting with its sponsorship of football team AS Roma, which won the Serie A title in the 1982-83 season, the Barilla Group has often worked with leading figures from the world of sport. From Alberto Tomba in skiing, to tennis players Steffi Graf and Stefan Edberg; from Francesco Moser in cycling, to the more recent partnerships with Alex Zanardi, Federica Pellegrini, Ricardo Kakà, Stephan El Shaarawy, Thomas Müller and Mikaela Shiffrin.

Since 2015, Barilla has also been the main sponsor of the Italian national basketball teams.