Rexam launches innovative new printing technology, Editions, to customers globally
Following the development of Editions by Rexam in South America in July 2012, Rexam is now launching this innovative printing process globally.
Using the latest patent pending technology, Editions allows Rexam to produce 8 to 24 designs of the same label simultaneously on a single pallet. This printing innovation allows Rexam’s customers to deliver several designs to one single filling line, creating increased marketing opportunities for brands using beverage cans and improving efficiency in the filling process as designs are already mixed on the same pallet.
Dr Lisa Carroll, Director of Technology at Rexam, says of Editions development: “Rexam is delighted to be launching this most innovative printing technology to the global market. The idea was born by our label specialist in South America, João André Boas who showed great intuition and tenacity in developing the process. Editions will enable our customers to create, personalise and maximise their Brand promotion to consumers and explore variety by using names, landscapes, silhouettes and even high definition images. All of this on one single pallet that ultimately results in variety in the multipack delivered.”
Editions can be adapted for all can sizes and is one of a number of innovations from Rexam that work to deliver added value and stand out appeal for customers.
*Editions patent pending
