Retail ready packs market to reach $63.4bn by 2017, study finds
Retail ready packaging demand is expected to reach $63.4bn and 32.1m tonnes by 2017, a new study by Smithers Pira suggests
According to the market research firm, RRP is a high growth sector of the overall packaging market, having been adopted in the UK and Europe around 2005 and now spreading across the globe.
In 2011, global demand amounted to 27m tonnes of material in 2011, worth over $54bn.
The study, entitled The Future of Retail Ready Packaging, suggests that the most popular type of RRP is corrugated board, which accounts for three-quarters of the total volume of materials used in 2011. Within this, die-cut display containers are the predominant choice, making up more than half the market, with decline-wrapped trays constituting 17% of demand and modified cases the remaining 5%.
The research suggests that RRP demand is expected to reach $64.3bn by 2017.
The study also presents an analysis of the global demand for RRP and assesses the major influences driving demand for this type of packaging.
According to the research, the market is quantified and segmented according to type of material, end use application and geographic location, across 18 individual countries and 22 end use markets for the period from 2011 to 2017.
Development of supermarkets
In a statement, Pira stated: “This report provides raw material suppliers, converters, users, processors and others along the supply chain with an up-to-date view of the current state of the market, with forecasts to 2017, and includes over 250 tables and figures.
“The major driver of growth in demand for RRP will be the burgeoning development of supermarkets, especially in under-developed economic regions.”
Elsewhere, Pira stated that the on-going formalisation of the retail supply chain in countries such as China, India and Brazil, as well as parts of Africa and South America, will provide the stimulus to maintain growth in demand for RRP, whilst preventing any marked decline in demand from other regions. Russia is also showing high growth.
