Release of Android KitKat
Google has released Android KitKat, the latest version of its Android mobile operating system, named after Nestlé’s popular confectionery brand. The branding partnership – one of the biggest technology and marketing stories of the year when it was announced in September – has already generated more than 1 billion tweets alone.
Patrice Bula, Nestlé’s head of marketing, comments: “KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. We continue to build on its strong digital presence with interactive, creative branding campaigns.”
Nestlé’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually.
