FDBusiness.com

Ryvita is launching a brand-new look for Ryvita Thins – its popular flatbread range. Launched in 2008, the range has grown rapidly in popularity and has quickly become a household staple and snacking favourite. Thanks to its taste and versatility for snacking, sharing, dipping, pre-dinner entertaining and smörgåsbording, plus its variety of flavour selection, the range has become unrivalled in the flatbread category with more than 50% share of the market.

With striking block colour backgrounds divided by clean and chic lines, the vibrant packaging is designed to stand out on-shelf and help consumers easily navigate between the five delicious flavour variants in the Ryvita Thins range. The packaging revamp and the new geometric look for the range comes ahead of the launch of a new and exciting flavour that is set to hit the shelves in May. The use of duotones, a key design trend for 2017, is both stylish and simple and has been designed to appeal to foodies who are looking for delicious and guilt-free snacks. The new packaging also sees a shift to brighter and bolder colours which further highlights the lively personality of the range. The impactful new designs come from brand design agency, Coley Porter Bell.