Refresco Forms Strategic Partnership With PepsiCo in Spain
Refresco, the world’s largest independent bottler of beverages for retailers and A-brands with production in Europe and North America, has reached a strategic agreement with PepsiCo for the production of part of the PepsiCo beverages volume in Spain, effective from 1 November 2019. Refresco and PepsiCo are already partners in other European markets, including France, Belgium, Germany, and in the USA.
The new agreement also involves the transfer of two of the three factories PepsiCo currently has in Spain – Tafalla (Navarra) and Seville. Both in a geographical and technological way, these production locations complement the current Refresco plants in Spain and provide Refresco with extra capacity for its growth in Spain.
PepsiCo will have a mixed supply model in Spain, since its third plant located in Echávarri Viña (Alava), which is also dedicated to the production of carbonated beverages, will continue to be a part of PepsiCo’s operations, serving both Spain and other European markets thanks to its strategic location.
Victor Perez, PepsiCo’s South West Europe Supply Chain Director, says: “This new mixed supply model is key to our sustainable growth in the Spanish market. Refresco is a natural partner for PepsiCo as we successfully work together in other markets maintaining our high standards of quality and service.”
As Hans Roelofs, CEO Refresco Group, explains: “This agreement is a very good extension of our relationship with one of our key customers, PepsiCo. It also confirms our business model in Spain, serving retailers and contract manufacturing customers.”
