FDBusiness.com

Real Good Food, the diversified UK-based food group, has acquired an 84% interest in Brighter Foods, the Welsh snacks manufacturer, for up to £9 million, on a cash and debt free basis. Brighter Foods creates and manufactures snack bars for the healthy snacking market from its factories in Tywyn, Gwynedd in Mid Wales, where it is a major local employer with some 170 full-time staff. The company produces snacks which are targeted at areas such as diet control, gluten free, lactose free, low or no added sugar, sports nutrition, organic and fair trade. Brighter Foods manufactures both partner branded products and has its own healthier brands such as Wild Trail which is stocked in major retailers and health stores.

Brighter Foods commenced trading in April 2014 and has grown impressively under the leadership of an experienced senior management team, and the dedication of the skilled factory staff, led by founder and chief executive Robin Williams. Following completion of the transaction senior management of Brighter Foods will retain a 15.7% stake in the business.

“Brighter Foods fits well into our strategy to consolidate profitable well run businesses in niche areas of the food manufacturing industry,” explains Pieter Totté, executive chairman of Real Good Food. “Real Good Food investment will enable Brighter Foods to expand and improve its capacity and product range even further. We are excited about the future prospects.”

Real Good Food serves a number of market sectors including retail, manufacturing, wholesale, foodservice and export. The group focuses on three main markets: Cake Decoration (Renshaw, Rainbow Dust Colours), Food Ingredients (Garrett Ingredients and R&W Scott) and Premium Bakery (Haydens and Chantilly Patisserie).