Re-launched Great Food packs created by Slice
Slice has designed new packaging for the re-launched ‘Great Food’ brand, which it has also re-positioned and branded
The brief was to create a brand and design that would stand out in a busy market, unite the range and showcase vegetarian products. As well as pack design this involved the evolution of their name, logo and pack narrative and website design.
Slice Design’s business development manager, Nicki Kiernan said: “Rather than creating ‘yet another veg brand’ we felt there was a bigger opportunity for ‘Great Food’ to appeal to meat lovers just as much as veggies
“We re-positioned Great Food away from the traditional, bland and boring vegetarian brands and into the ‘flexitarian market’ (those who would actively choose a a vegetarian option).
“We developed a brand that promises to love meat-eaters as much as vegetarians, and created a design that is bold, impactful and proves Great Food is ‘Braver with Flavour.’”
