FDBusiness.com

Raisio, the Finnish foods and functional food ingredients manufacturer famous for its Benecol brand, has divided its Brands Division. The two new divisions are Consumer brands and Licensed brands.

Paul Simmonds has been appointed as vice president of the Consumer brands division. The new division consists of Western Europe, Northern Europe and Eastern Europe food businesses. Paul Simmonds was previously responsible for the Western Europe food business.

Vincent Poujardieu has been appointed as vice president of the Licensed brands division. In the beginning phase the division will consist of Benecol of which Vincent Poujardieu has been previously responsible. He also continues as vice president of the group’s business development.

Paul Simmonds and Vincent Poujardieu will report to chief executive Matti Rihko. The reorganisation will not affect Raisio’s financial reporting. Reported divisions will continue to be Brands and Raisioagro.