R Design creates look for Knorr’s Nordic range
R Design has created identity and packaging for Knorr’s chilled sauces launch in the Nordic market
The three products in the range are Brown Sauce (a traditional Scandinavian gravy), Steak Sauce (with red wine) and Béarnaise Sauce.
“We wanted to make a bold statement announcing Knorr’s entry into the fresh arena and created a prominent sauce-boat icon as the vehicle to communicate the freshness of the product as well as the different sauce variants”, said R Design creative director and founder Dave Richmond.
He added: “We believe in keeping design messaging simple. Tell the consumer what they need to know with the least amount of fuss, but do it in a way that is clearly from the brand so there is no confusion over identity.”
He added: “We believe in keeping design messaging simple. Tell the consumer what they need to know with the least amount of fuss, but do it in a way that is clearly from the brand so there is no confusion over identity.”
Richmond added: “It’s always a careful balancing act between branding, getting across the proposition and clear differentiation between variants.
