FDBusiness.com

Leading carton manufacturer, Qualvis, has recently produced a full packaging rebrand for artisan baker, Thomas Fudge’s. Covering their full sweet and savoury biscuit line-up of 7 packs, together with a new range of flatbreads, the packaging includes a fresh logo design and updated illustrations featuring beautiful, bold and colourful graphics by design agency, Big Fish.

With award-winning in-house facilities, including design, production, print and finishing, Qualvis produced the packs on Incada Exel – premium folding box board designed for quality packaging applications where outstanding visual impact is of prime importance.

Qualvis’ Richard Pacey says: “As the new packaging is a complete departure from Thomas Fudge’s previous packs, our aim was to ensure that we maintained the brand’s distinctiveness while improving on-shelf stand out. I am confident that we have delivered a strong point of difference with the new packaging, which in turn will help win over new consumers through all retail channels. As shown here, we are proud of our creativity, innovation, service agility and superior quality, alongside a proven track record of growing discerning premium brands.”

“We are delighted with the finished product, and pleased that Qualvis could help bring to life our new brand positioning and design with such a successful delivery,” comments Simon Tovey, commercial director at Thomas Fudge’s.

Based in Leicester, Qualvis specialise in bringing creative brand packaging to life across multiple channels. In creating unique partnerships with customers, Qualvis is able to differentiate with inspiring creativity and seamless innovation, whilst providing a superior quality service. Their customers include Marks & Spencer, Waitrose, Sainsbury’s, Clipper Teas, Maldon Salt, John Frieda and other leading brands.