Quaker Oats Growing in Popularity Overseas
Exports of oats from PepsiCo’s Quaker mill at Cupar in Scotland have grown 47% in the last four years. The demand for porridge oats has increased significantly as Quaker Oats are not only becoming a popular breakfast choice but are also used for making traditional soups during Ramadan in Middle Eastern countries.
Quaker Oats first exported to the Middle East more than 50 years ago when tins of porridge oats went on sale in Saudia Arabia. Despite being one of the most established markets, exports to Saudia Arabia have grown around 20%, between 2006 and 2011. Last year, 90% of sales were in the three months leading up to Ramadan.
The oat products made at Cupar supply both the domestic and overseas demand for oats – which is currently rocketing. Today, just over half of Cupar’s total output is exported overseas. The site exports to more than 60 countries worldwide, including those in Europe, the Middle East andAfrica.
