Quaker Oat So Simple Celebrates £80 Million Milestone
Quaker Oat So Simple (OSS) has become an £80 million brand in the UK, up £10 million in just five months. Patrick Kalotis, group marketing director of Quaker and Tropicana, comments: “With this success, we are realising our ambition which has been to break down barriers to porridge and get more people eating a healthy breakfast on the go. We’ve provided convenient ways to prepare and serve it which has been essential to encourage younger people to adopt healthy breakfast behaviours.”
He adds: “The introduction of our OSS Pots has been key in encouraging porridge eating away from home, alone bringing 475,000 new households to Quaker.”
Earlier this year PepsiCo announced a £14.4 million investment in the Quaker site at Cupar, to boost capacity as the demand for oats continues to rise, whilst providing 30 new jobs in the local area. This investment builds on the £8.5 million spent in early 2011 and the highest advertising spend on the brand in 5 years through the 2011/2012 winter season.
Quaker OSS is now set for another wholesome winter as it launches a new TV campaign kicking off in November driving awareness of the core Oat So Simple brand, as well as two new Oat So Simple flavours
