Putting the ‘Piing’ into Packaging
Intelligent Packaging Solutions is celebrating after the new Piing microwavable ready meal range was awarded the 2012 Tesco Values Award for Innovation in chilled ready meals. IPS manufactured and supplied the microwaveable Desto pot for the range.
The Piing ready meal range marks the first launch of the microwavable version of IPS’s Desto cup, taking this innovative packaging format into a new product category. The Desto cup is already well established in the dairy and horticultural markets.
The combination of lightweight plastic inlet and paperboard sleeve offers the benefits of both materials. IPS produced the plastic inlet in transparent Polypropylene (PP) making it suitable for hot fill, freezing and microwave reheating. The inlet also acts as a moisture and gas barrier, ensuring the product integrity. The paperboard sleeve is completely recyclable and offers excellent design potential with reverse printing and cut out windows for increased product visibility, a big plus for the marketeers.
IPS’s Desto cup also ticks all the environmental boxes with a huge 66% reduction of plastic content when compared to conventional, injection moulded pack formats. The combination of plastic inlet and paperboard sleeve makes onward recycling quick and easy.
