FDBusiness.com

Artesian spring water product, Purely Sedona, has been launched in lightweight PET containers designed by ScorCreative, the structural design studio co-located at plastic packaging manufacturer Amcor Rigid Plastics.

The 500ml and 1 litre proprietary bottles deliver “a highly attractive and eye-catching look which differentiates Purely Sedona from competitive products in the highly competitive premium water category”, Amcor said.

Sedona Bottling already offers the premium spring water in glass but sought to create a PET bottle family as well for certain venues, according to Cady Gokey, president of Sedona Bottling Co. In collaboration with ScorCreative, Sedona Bottling undertook a rebranding of an existing stock PET bottle.

“We wanted a package that looked like glass and had the same performance,” said Gokey. “PET bottles are a necessary option in certain venues like tourist events, pools, schools, hotels, and restaurants, thus allowing the brand to be more accessible.”

Purely Sedona originates from a protected artesian spring in the Oak Creek Canyon in Sedona, Arizona. The water that emerges from the canyon is naturally purified, yet it retains the trace minerals and electrolytes that set it apart from competitors, according to Sedona Bottling. The water’s natural filtration process eliminates contaminants while retaining key minerals that deliver better flavour and nutritional benefits, it said. Oak Creek Canyon water also has a natural pH of 8, making it naturally less acidic than other spring water, and that perfect balance – enhanced by a proprietary filtration and ozonation process – allows the water to help detoxify the body while supporting optimum health and vitality.

ScorCreative focused on a medicinal style design to showcase the purity and healing properties that are said to be derived from the spring water. The novel retro design is tall and sleek and similar to a Boston round-style bottle. The glass-like container incorporates a 28mm black closure to convey the look of an old-time pharmacy tonic bottle, Amcor added.

The ScorCreative design team worked closely with Sedona Bottling to meet its branding requirements while also satisfying engineering demands surrounding the base, shoulder, and stacking issues.

“ScorCreative did a phenomenal job of converting the glass bottle into PET,” concluded Gokey.