FDBusiness.com

PureCircle, the world’s leading producer of high purity stevia products, has won a number of new contracts with major food and beverage companies. In addition to its existing global supply contracts with PepsiCo, Merisant and Firmenich, PureCircle has secured global multi-year contracts with customers including Danone, Unilever, Bimbo Bakeries, Dean Foods and Kerry Ingredients.

“We have successfully diversified our client base from one exclusive customer to a number of major stratigic global F&B clients and over 100 regional and local invoicing customers around the world. Although the decision to go directly to the market has had short term impact on our sales in the early stages of the development of the industry, we are absolutely confident that it was the right decision for long term growth of the company,” says Magomet Malsagov, chief executive of PureCircle. “The breadth and depth of the client base we are developing across many food and beverage categories reflects our leadership in the fast developing stevia market.”

The PureCircle Group develops and manufactures natural food ingredients for supply to the global food and beverage industry. The current focus is exclusively in the production and sale of extracted natural high intensity sweetener (HIS).

The PureCircle Group’s objective is to take advantage of worldwide trends towards healthier diets and concerns over the use of non-natural ingredients in foods and beverages by selling natural HIS to food and beverage manufacturers.