FDBusiness.com

PureCircle, the world’s leading producer and marketer of high purity stevia ingredients, is leading the European stevia industry into the next generation of stevia with Stevia 3.0. This truly innovative solution improves upon Reb A’s capabilities in several categories and formulations by blending innovative ingredients within PureCircle’s stevia portfolio to achieve superior taste and deeper calorie and sugar reductions.

“Stevia is not a singular ingredient, and with PureCircle’s expertise and proprietary blends, stevia provides unique calorie reduction solutions for the food and beverage industry. PureCircle’s expertise harnesses the best of stevia in Stevia 3.0 through extensive applications work and a deep understanding of stevia to help manufacturers reach the best tasting formulations with their stevia launches,” comments Jason Hecker, VP of Global Marketing and Innovation.

With growing consumer awareness and launches in the EU, PureCircle’s Stevia 3.0 concept presents manufacturers with tailor-made solutions for stevia formulation challenges to support successful functional and neutraceutical food and beverages launches.

Beyond formulations, PureCircle has developed resources and consumer insights to help clients determine how best to communicate messages in specific markets and benefit from this 0 calorie, natural origin ingredient with strong business potential.

“PureCircle is a global partner, not just a global supplier of stevia. Our innovation and expertise extends across our supply chain, from leaf to ingredient solutions, allowing us to help customers truly benefit from PureCircle’s dedication to unmatched stevia solutions. From application developments through stevia 3.0 and sustainability support through our carbon and water footprint as well as consumer insights, PureCircle provides the highest quality stevia solutions with a regional and local dedicated support for successful stevia launches,” adds Jason Hecker.

PureCircle will be attending the next Vitafoods Europe trade show to demonstrate through various applications how the innovative Stevia 3.0 can bring great taste with deep calorie reduction: showcased on the stand will be; a no added sugar and fortified orange and cranberry juice drink, orange hard boil candy with no added sugar, capsules containing omega oil liquid content, sweet 0 calorie tablets containing vitamin C, reduced sugar yoghurt, naturally sweetened sugar-free chewing gum.

Beyond application samples, PureCircle will exhibit on the stand the global growth of stevia in the industry with a showcase of successfully launched stevia-sweetened functional food products.

Visit PureCircle at Vitafoods Europe, stand number 20055 to find out more.