FDBusiness.com

With the new Topfil range of fruit fillings, Puratos introduces the superior taste of wild berries to its bakery, patisserie and chocolate customers. The Topfil range includes up to 60% of wild fruit sourced directly from the Baltic forests.

Consumer tests have shown that consumers are more willing to purchase products that contain wild berries rather than cultivated berries. In addition, sensory taste panels show an outspoken preference for the taste of wild berries as they offer a fuller flavour. In response to these trends, Puratos has introduced the Topfil range of wild berry fruit fillings.

Handpicked in the forests of the North

These berries grow in abundance in the Baltic forests, where they are handpicked of the wild bush during summer, when these berries produce their fullest flavour. Next, they are processed at the Puratos state-of-the-art factory in Latvia into fruit fillings with a fresh fruit content of up to 60%. Because wild berries are 100% natural, they have a fuller, more intense and more natural taste than cultivated berries, which contain more water resulting in a diluted taste.

Advantages for customers and consumers

Thanks for their full flavour of the wild, Topfil fruit fillings offer an array of advantages for both customers and consumers. Customers can enjoy a natural product with year-round availability, as well as full traceability and a product that is guaranteed natural. Also, because Puratos is right at the source, it can offer a superior product at a competitive price.
For consumers, the Topfil range offers a wild and superior tasting product, which is preferred over cultivated products, as market research has indicated. In addition, there is a new market trend for patisserie with wild berries, which is perceived as new and unique.