Pukka Pouches From National Flexible
The challenge of working with an iconic brand on a new product project places a large amount of responsibility with any packaging supplier. A specialist herb, spices and baking ingredients supplier, required a packaging partner who would be confident in developing a new pack format whilst adhering to strict guidelines laid out by the brand managers and delivering the project within tight deadlines.
National Flexible working alongside brand, design and management specialists NXL Design, were able to deliver a new pouch format that required extensive pack development and innovation. The quality of the packaging had to match the aspirational values of the Jamie Oliver brand, which was made difficult by art-working restrictions conflicting with the printing requirements of the pouch format.
According to Daniel Wyness, at National Flexible: “The tight brand guidelines gave little room for manoeuvre when developing the packs, however the communication, experience and technical expertise throughout the workflow between NXL and National Flexible created a smooth transition to a new pack format, meeting delivery targets and production fulfilment.”
The integrated relationship between NXL Design and National Flexible has been proven to reduce packaging development costs associated with new product launches. To find out more about National Flexible’s integrated packaging design and supply services call +44 (0)1274 685566 or visit www.nationalflexible.co.uk.
